FanDuel - Dual Fan

Sports fans are often told to pick one side. But with 44% of Canadians being Ist or 2nd-generation immigrants, we knew footy fandom would be dual-sided during the World Cup. We commissioned an Angus Reid survey that confirmed 43% of Canadian football fans planned to support more than one team during the World Cup. Then created 47 scarf designs, one for each nation in the tournament.

The results? FanDuel Canada had a record-breaking month in revenue, unaided awareness increased by 50%, and new customers doubled. The campaign also got 34.4 million earned impressions without paying a single influencer.