FanDuel - Dual Fan

Sports fans are often told to pick one side. But with 44% of Canadians being Ist or 2nd-generation immigrants, we knew footy fandom would be dual-sided during the World Cup. We commissioned an Angus Reid survey that confirmed 43% of Canadian football fans planned to support more than one team during the World Cup. Then created 47 scarf designs, one for each nation in the tournament.

RESULTS: The campaign delivered record-breaking results for FanDuel Canada, including its highest-revenue month to date, a 50% increase in unaided awareness, and new customers doubled. It also generated 34.4 million earned impressions, without paying a single influencer.